An Update to the 3% Statistic

In 2008, I analyzed the 1984, 1994, and 2004 issues of the Communication Arts Advertising Annual. I learned that only 3% of the creative directors across those issues were women. I worked with co-author Karen Mallia to update the data by analyzing the 2014 issue, and women are now 9% of creative directors. The 3% Movement and other efforts to increase the number of female creative directors have made an impact.

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