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Windels, Kasey (2016), “Stereotypical or Just Typical: How do U.S. Practitioners View the Role and Function of Stereotypes in Advertising?” International Journal of Advertising, available online at


Chu, Shu-Chuan, Kasey Windels and Sara Kamal (2015), “The Influence of Self-Construal and Materialism on Social Media Intensity: A Study of China and the United States,” International Journal of Advertising, available online at


Stuhlfaut, Mark W. and Kasey Windels (2015), “The Creative Code: A Moderator of Divergent Thinking in the Development of Marketing Communications,” Journal of Marketing Communications, 21(4), 241-259.


Windels, Kasey and Karen L. Mallia (2015), “How Being Female Impacts Learning and Career Growth in Advertising Creative Departments,” 37 (1), 122-140, Employee Relations.


Windels, Kasey and Mark W. Stuhlfaut (2014), “Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies,” Journal of Current Issues and Research in Advertising, 35 (2), 147-166. Best Article of 2014, Runner Up.


Stuhlfaut, Mark W. and Kasey Windels (2013), “How to Unlock Your Agency’s Creative Code: Rules for Managing and Improving Your Advertising Agency’s Creative Product,” a white paper Trend Report published by Ad Age Insights.


Windels, Kasey, Karen L. Mallia and Sheri J. Broyles (2013), “Soft Skills: The Difference Between Leading and Leaving the Advertising Industry?” Journal of Advertising Education, 18 (2), 17-27. Best Article Award of 2013-2014.


Mallia, Karen L., Kasey Windels and Sheri J. Broyles (2013), “The Fire Starter and the Brand Steward: An Examination of Successful Leadership Traits for the Advertising-Agency Creative Director,” Journal of Advertising Research, 53 (3), 339-353.


Windels, Kasey and Wei-Na Lee (2012), “The Construction of Gender and Creativity in Advertising Creative Departments,” Gender in Management: An International Journal, 27 (8), 502-519.


Stuhlfaut, Mark W. and Kasey Windels (2012), “Measuring the Organisational Impact on Creativity: The Creative Code Intensity Scale,” International Journal of Advertising, 31 (4), 795-818.


Windels, Kasey (2011), “What’s in a Number? Minority Status and Implications for Creative Professionals,” Creativity Research Journal, 23 (4), 321-329.


Mallia, Karen L. and Kasey Windels (2011), “Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women,” Journal of Interactive Advertising, 11 (2), 30-44.


Windels, Kasey, Wei-Na Lee and Yi-Hsin Yeh (2010), “Does the Creative Boys’ Club Begin in the Classroom?,” Journal of Advertising Education, 14 (2), 15-24.

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